How Culture Works | Hype Culture | The Frontier Tax

The frontier buyer pays a tax. Not an official tax. There is no form. No government department. No polite letter. No reminder notice written in language that somehow sounds both calm and threatening. The frontier tax is paid through money, risk, time, confusion, embarrassment, inconvenience and uncertainty. It is the cost of buying before the…

How Culture Works | Hype Culture | The Psychology of Being Early

Being early feels good. That is the first thing to admit. Before we turn the frontier buyer into a grand cultural instrument with the noble burden of market discovery, we should remember the simpler truth. Being early feels good. It feels sharp. It feels alive. It feels like catching a signal before the crowd notices…