social-media
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How Hype Works | The Mind Game
Hype begins when an ordinary item stops being judged only by function and starts carrying culture, status, scarcity, social proof and identity. The item…
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What Is the Formula for Hype Shopping?
Hype shopping begins when a product stops being judged only by usefulness, price or design, and starts becoming a public social moment. Across blind-box…
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How Culture Works | What is Hype?
Hype culture is the modern machine that turns attention into desire, desire into urgency, and urgency into social movement. The Observer does not chase…
