Hype begins when an ordinary item stops being judged only by function and starts carrying culture, status, scarcity, social proof and identity. The item may still be real, useful or beautiful, but the mind game begins when society turns it into a signal — and the crowd starts pricing the meaning around it.
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Oakley Rag & Bone Frogskins
Now this colab has got the high fashion crowd talking. Featured in Harper’s Bazaar, esquire Magazine, GQ Magazine etc. these are very famous Oakley Frogskins indeed. Google “Oakley Rag and Bone Frogskins” and you’ll see why its so famous. Looking at how pretty these are, its definitely desire turned to 11. No wait, its 12…
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